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News

NFL Play 60 Fit and Funny Campaign Launches

Posted Nov 6, 2012

Campaign Benefits St. Jude Children’s Research Hospital®; Features Kids and NFL Players Telling Jokes While Working Out

The NFL PLAY 60 Bus is on the move this season. Beginning this week and continuing through Thanksgiving, fans can visit www.nflrush.com/funnyfiles to watch the newly launched NFL PLAY 60 Fit & Funny Files campaign, a series of online videos featuring kids working out and telling jokes alongside NFL players, coaches, mascots and cheerleaders from around the league, all with the ubiquitous NFL PLAY 60 Bus in the background.

A new spot debuts each week, as the NFL PLAY 60 Bus makes its way across the country, beginning in Baltimore with Ravens tackle MICHAEL OHER and culminating during Week 11 in Oakland with the Raiderettes - Football's Fabulous Females. This all leads up to the television debut of this season’s NFL PLAY 60 television commercial, which will premiere during the Thanksgiving Day games.

Fans can vote on each week’s NFL PLAY 60 Fit & Funny Champ, deciding who tells their jokes better. Best of all, for each view between now and Thanksgiving Day, the NFL will make a donation of 10 cents (up to $100,000) to St. Jude Children’s Research Hospital®.  St. Jude treats children fighting cancer and other deadly diseases with pioneering research and exceptional care, and no family ever pays St. Jude for anything. To learn more about St. Jude and its lifesaving mission, visit www.stjude.org.

Through their partnership, the NFL and St. Jude hope to help give all kids a chance to ‘play 60.’ The NFL PLAY 60 Bus will also make a special stop at St. Jude during Thanksgiving week to celebrate the NFL’s new relationship with the hospital, its patients and their families.

In addition to Oher, participants in the NFL PLAY 60 Fit & Funny Files include New York Giants running back AHMAD BRADSHAW; Seattle Seahawks head coach PETE CARROLL; Oakland Raiders running back DARREN MCFADDEN; Denver Broncos linebacker VON MILLER; Houston Texans defensive end J.J. WATT; Arizona Cardinals mascot Big Red; Cleveland Browns mascot Chomps; and cheerleaders from the Oakland Raiders and San Diego Chargers.  New spots will be posted every Sunday.

About NFL PLAY 60:

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations.  PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs.  Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements.  The NFL and its teams have built more than 125 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events, and integrated programs into more than 77,000 schools nationwide since the campaign launched. For more information, visit www.NFLRUSH.com/play60.   

About St. Jude Children’s Research Hospital

Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

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