On Now
Coming Up
  • Sat., Aug. 30, 2014 10:00 AM - 3:00 PM PDT Raiders Blood Drive
    BLOOD DRIVE
    August, 30th, 2014, 10am to 3pm
    O.co Coliseum @ East Side Club
    7000 Coliseum Way, Oakland, CA 94621
    RAIDERS BLOOD DRIVE
    August, 30th, 2014, 10 a.m. to 3 p.m.
    O.co Coliseum @ East Side Club
    7000 Coliseum Way, Oakland, CA 94621
    Each donor will receive:
    • a free ticket to the 10/19 game vs. Arizona Cardinals (first 250 donors)
    • an Oakland Raiders cinch bag
    • And more!
    Walk-ins welcome but appointments preferred. Visit www.bloodheroes.com, click on “Donate
    Blood” and enter: RAIDERS. Contact Fred McFadden with questions at (415) 354-1381.
    * Blood donors please bring photo I.D., eat a meal before donating and be 17-years or older (16-year-olds with parental consent)
  • Sat., Aug. 30, 2014 4:00 PM - 8:00 PM PDT Meet Odis McKinney Meet Raiders Legend Odis McKinney at The Raider Image at Universal CityWalk on Saturday, August 30 from 4:00 p.m. to 8:00 p.m.
  • Sun., Aug. 31, 2014 4:00 PM - 8:00 PM PDT Meet Odis McKinney Meet Raiders Legend Odis McKinney at The Raider Image at Universal CityWalk on Sunday, August 31 from 4:00 p.m. to 8:00 p.m.
  • Fri., Sep. 12, 2014 2:00 PM - 4:00 PM PDT Meet Lester Hayes Meet Raiders Legend Lester Hayes at The Raider Image at Hegenberger in Oakland on Friday, September 12 from 2:00 p.m. to 4:00 p.m.
  • Fri., Sep. 12, 2014 5:00 PM - 7:00 PM PDT Meet Ted Hendricks Meet Raiders Legend Ted Hendricks at The Raider Image at Hegenberger in Oakland on Friday, September 12 from 5:00 p.m. to 7:00 p.m.
  • Sat., Sep. 13, 2014 9:00 AM - 12:00 PM PDT Raiders Back to Football 5K Presented by Kaiser Permanente The Oakland Raiders Back to Football 5K Run, presented by Kaiser Permanente, will bring together both runners and NFL fans, and welcomes participants of all abilities to kick off the 2014 Oakland Raiders season. Be sure to register early as spots will be limited.
     
    Who: Runners of all abilities
    What: Back to Football 5k and Kids Fun Run
    Where: O.Co Coliseum
    Date: September 13, 2014 at 9:00 a.m.
    Back to Football Run Package Includes:    
    • Start the race on the field
    • Finish at Celebration Village
    • Participant Tee
    • Commemorative finisher's medal
    • 1 ticket to a Raiders Home Game
    • Post-race Celebration Village activities

    Click here to register!

  • Sat., Sep. 13, 2014 12:00 PM - 2:00 PM PDT Meet Ted Hendricks Meet Raiders Legend Ted Hendricks at The Raider Image at Hegenberger in Oakland on Saturday, September 13 from 12:00 p.m. to 2:00 p.m.
  • Sat., Sep. 13, 2014 2:00 PM - 4:00 PM PDT Meet Lester Hayes Meet Raiders Legend Lester Hayes at The Raider Image at Hegenberger in Oakland on Saturday, September 13 from 2:00 p.m. to 4:00 p.m.
  • Sat., Sep. 13, 2014 4:00 PM - 8:00 PM PDT 6th Annual Ted Hendricks & Friends Charity Bowling Event

    Sign up now for the 6th Annual Ted Hendricks & Friends Charity Bowling Tournament. The event is set for Saturday, September 13, 2014, from 4-8:00 p.m. PT at AMF South Shore Lanes in Alameda, Calif.

    Email linda@hofplayers for more information.

  • Fri., Oct. 10, 2014 12:00 PM - 2:00 PM PDT Meet Burgess Owens Meet Raiders Legend Burgess Owens at The Raider Image at Hegenberger in Oakland on Friday, October 10 from 12:00 p.m. to 2:00 p.m.

News

Peter Schwazer's Training Camp Blog

Posted Aug 22, 2013

Peter Schwazer is the club manager for the SWARCO Raiders of the Austrian Football League. He is enjoying an opportunity to learn from the Oakland Raiders.


Peter Schwazer and Kevin Herron of the Austrian Football League's SWARCO Raiders pose for a photo at the Oakland Raiders Napa Valley Training Complex.

Servus Raider Nation,

Today it’s my turn to tell you about our visit to the Oakland Raiders training camp. My name is Peter Schwazer and I’m the club manager of the SWARCO Raiders, the Silver and Black’s sister-team. Just like my fellow Tyrolean, Kevin Herron, I’m excited to be here. Although our goals of what to bring back home differ. While Kevin is all over practice and the coaches on the defensive side of the ball, I’m interested in the front office perspective.

Therefore I was very happy when I got introduced to Oakland Raiders General Manager Reggie McKenzie the other day. He gave us a very warm welcome. I have many questions regarding all kinds of things: sponsorship, ticketing, marketing, merchandising and gameday operations.

How do The Raiders work with sponsors and involve them in team activities? What do they do to increase season ticket and single-game ticket sales? What kind of marketing tools do they use and what is working and what is not? How is the merchandise department run? What do they do to upgrade the gameday experience and how do they manage all the different aspects of a gameday? Thousands of questions I hope to find answers to.

I will get the opportunity to meet with several people of all these departments later in the week and I’m really looking forward to it. The SWARCO Raiders may be one of Europe’s best-run teams, but there’s still a huge gap compared to the NFL. And of course we want to close that gap. There’s a lot of room for improvement for us and all European football teams. The sport is growing in Europe and we need to take every opportunity to learn from the best.

I’m looking forward to the upcoming days and I hope you keep reading our blogs.

Thanks,
Peter Schwazer