The NFL announced Dec. 15 that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries. This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally.
The Las Vegas Raiders have been awarded marketing rights in Mexico for at least a five-year term, in which the team can employ in-personĀ and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market as they do domestically.
Clubs can begin to activate in their awarded markets on January 1, 2022.
