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Raiderville to Showcase Shoes Worn for My Cause My Cleats Campaign


The custom cleats worn by a number of Oakland Raiders players for the recent My Cause, My Cleats campaign will be showcased in Raiderville prior to this Saturday's regular season home finale vs. the Indianapolis Colts at Oakland-Alameda County Coliseum. In addition to the chance for an up-close look at the colorful, personalized cleats, fans may donate to the many causes on-site. The Raiders are making a donation to each player's cause.

Raiderville, a free interactive pregame fan festival presented by Bud Light, will be open from 9 a.m. – 12:30 p.m. this Saturday and is located in Parking Lot B on the South side of the Coliseum.

An exclusive look at the Oakland Raiders receiving their custom cleats that will be worn this weekend for the My Cause, My Cleats initiative.

During Week 13 games, the Raiders joined with players across the NFL to wear custom cleats reflecting their commitment to charitable endeavors as part of the NFL's My Cause, My Cleats campaign. Some of the Raiders player causes include Domestic Violence Awareness; promoting awareness for Lupus, and Neonatal Care; assisting Underprivileged Youth; bringing focus to Mental Health, Diabetes, Haitian Relief, Breast Cancer Awareness, Child Abuse and Suicide Prevention.                                                                                                               

Raiderville is enlivened in 2016 with new features such as a live DJ and a rotating selection of food trucks from local vendors. Fans who visit Raiderville prior to this Saturday's contest can watch the morning NFL games on a giant nine-foot LED screen as well as visit the Bud Light bar that is equipped with a host of flat screen televisions. Food trucks in Raiderville will be Pelican Po Boy from Oakland, specializing in Louisiana-style po-boys and Savourie Streets, which focuses on "Classic Gourmet American Comfort Food."

Alumni autograph signings from 10 – 11 a.m. will feature former Raiders Cliff Branch and Ted Kwalick. Among the famed wearers of the Silver and Black who have participated in past signings in Raiderville include Pro Football Hall of Famers Fred Biletnikoff, Willie Brown and Jim Otto.

The Raiderettes will sign autographs in Raiderville on Saturday at 11:15 a.m., and then will perform at noon. The immensely popular Raider Kids Rookie Zone has been a hit again so far in 2016; kids can participate in all of the following free of charge:

  • Jump and play in the Raiders Gauntlet Inflatable
  • Get their face painted for game day
  • Have a balloon creation made to take into the game
  • Compare their shoe and hand size to your favorite Raiders' player
  • Enter the inflatable Raiders helmet and be introduced like their favorite Raider
  • Run through football drills on the Raiders Play 60 mini-turf field

Raider Rusher, the latest addition to the Silver and Black's roster as the Raiders continue to enhance the organization's youth initiatives and community relations assets, will also make an appearance in Raiderville.

Raiderville features a live remote pregame show—"Raiders Opening Drive"— on the Raiders' Flagship Radio Station, 95.7 THE GAME (95.7 KGMZ-FM), hosted by Chris Townsend and former Raiders linebacker Bill Romanowski. (Show begins at 11 a.m. this Saturday.)

With Bud Light serving as presenting sponsor, other activations inside Raiderville include 95.7 THE GAME (95.7 KGMZ-FM), Univision and Northstar Lodge by Welk Resorts.

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