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Reyes Coca-Cola Bottling announces Official Partnership with the Raiders and Allegiant Stadium


LAS VEGAS, NV – The Raiders and Reyes Coca-Cola Bottling – a Reyes Holdings, L.L.C. company – announced a partnership today naming Reyes Coca-Cola Bottling the official soft drink partner of the Raiders and Allegiant Stadium.

"We are thrilled to be teaming up with the Raiders to refresh fans at Allegiant Stadium with our wide variety of beverages," said Bill O'Brien, CEO of Reyes Coca-Cola Bottling. "We have a long and proud history of serving the Las Vegas community and are incredibly excited to do so now alongside the entire Raiders organization."

The partnership was announced during an employee celebration event held at the Reyes Coca-Cola Bottling Las Vegas Distribution Center, which employs more than 300 people. Reyes Coca-Cola Bottling has served Southern Nevada out of Las Vegas since 1925. They operate an additional 31 facilities on the West Coast.

"We are excited about the partnership between Reyes Coca-Cola Bottling, the Raiders and Allegiant Stadium as this relationship unites two global brands," said Raiders President Marc Badain. "We also look forward to joining with Reyes Coca-Cola in programs that positively impact our community."

The Raiders and Reyes Coca-Cola Bottling are also collaborating to reward fans with unique game day and season-long promotions. Both organizations share a deep commitment to making a positive impact in the communities where they operate. This partnership will align their philanthropic efforts to help strengthen the Southern Nevada community.

Legends Global Partnerships represented the Raiders to secure the Founding Partnership with Reyes Coca-Cola Bottling as a part of their duties as the stadium's official premium ticketing and sponsorships agency.

About Reyes Holdings, L.L.C.

Reyes Holdings, aligned with leading beverage and foodservice providers, produces and delivers some of the best-known brands and widest variety of food and beverage items to retailers around the world. Annually, the company delivers more than 1.3 billion cases of beverage and food products from over 170 locations across the world. Reyes Holdings operations include Reyes Beer Division, the largest beer distributor in the United States representing import, craft and domestic beer brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonalds restaurant system; Reinhart Foodservice, L.L.C., one of the largest broadline foodservice distributors in the United States; Great Lakes Coca-Cola Bottling, a dedicated Coca-Cola bottler and distributor serving Chicagoland and the Midwest; and Reyes Coca-Cola Bottling, a West Coast bottler and distributor of Coca-Cola products. Reyes Holdings is the 9th largest privately held company in the United States with more than 33,000 employees and annual sales exceeding $33 billion. For more information about Reyes Holdings, visit the company website at

About Reyes Coca-Cola Bottling

Reyes Coca-Cola Bottling is a bottler and distributor of refreshing Coca-Cola sparkling and still brands. We service stores, restaurants, entertainment venues, offices, and college campuses throughout California and in portions of Nevada including the major markets of Las Vegas, Los Angeles, San Francisco and San Diego. A wholly owned subsidiary of Reyes Holdings, L.L.C., we are dedicated to adding value to the Coca-Cola supply chain, providing the best, most reliable service to our customers and contributing to our community while creating an outstanding work environment for our employees. For more information, visit

About Allegiant Stadium

Located adjacent to the world-famous Las Vegas Strip, with construction scheduled to be completed in 2020, Allegiant Stadium will become a global events destination, highlighted by the arrival of the NFL's iconic Raiders. Allegiant Stadium will be ideally located for both visitors and locals, fully enclosed and climate controlled with a capacity of 65,000. The technologically advanced stadium will host world-class entertainment including globally recognized sporting events such as the Pac-12 Championship Game and Las Vegas Bowl, concerts, as well as be the future home of UNLV Football. The Allegiant Stadium project is expected to generate an economic benefit of $620 million annually, while creating 6,000 permanent jobs in Southern Nevada.

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