NFL Play 60 Challenge

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The Oakland Raiders and the American Heart Association have teamed up on the NFL Play 60 Challenge, a program that inspires kids to be physically active for 60 minutes or more per day.

Childhood obesity rates are at an all-time high: Today, nearly one in three kids and teens in the United States are obese or overweight. Physical activity produces overall physical, psychological and social benefits, while inactive children are likely to become inactive adults.

The Play 60 Challenge encourages schools to become places that encourage physically active lifestyles year-round. This FREE program, which includes student and teacher materials, is available to select Bay Area schools for the 2012-2013 school year.

NFL PLAY 60 Challenge Resources will include: 

  • Details on the six-week Challenge and how to get students to sign up
  • Ideas on how to promote the Challenge within your school in fun, creative ways
  • Information about additional resources to help get students up and active
  • Ideas on how to incorporate physical fitness in the classroom year-round

For information, contact Julie.Kaufmann@heart.org.

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