The Oakland Raiders and Pandora, the leading internet radio service, announced the continuation of their partnership for the 2015 NFL season. The partnership, which kicked-off in 2013, includes a customized Raider Nation Station and allows fans in attendance at home games to participate in a "vote for your favorite song" promotion.
This year, current roster members Seth Roberts, Malcolm Smith, Latavius Murray, and Tony Bergstrom made the short trip from the Raiders' Alameda facility to Pandora headquarters in Oakland where they recorded updated audio drops and provided a list of their favorite songs to be added to the updated Raider Nation Station.
The players spent their only day off during the week at Pandora headquarters in the studio recording audio spots and learning about the Music Genome Project®. A deeply detailed musical taxonomy, the Music Genome Project powers the personalization of Pandora by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than two million tracks.
A contingent of Raiders including current players Marquette King and Rod Streater kicked off the relationship in the fall of 2013.
"It has been great to see this partnership grow over the past two years and we look forward to teaming up with the Raiders again this season," said Simon Fleming-Wood, Pandora's Chief Marketing Officer. "Being an Oakland company is a core part of Pandora's identity. In addition to collaborating on a customized Raider Nation Station that fans all over the country can enjoy, we are excited to again bring the Pandora experience off-platform for an interactive experience at home games in Oakland, letting fans choose the next song that matters most to them."
The players also got a chance to mix and mingle with the Pandora staff and Roberts, even had a chance to perform a Snapchat takeover while at the Oakland music giant's headquarters.
The updated Radio Nation Station can be found here: www.pandora.com/raidernationstation