THE OAKLAND RAIDERS AND NICKELODEON PARTNER TO PROMOTE KIDS' HEALTH AND WELLNESS THROUGH NETWORK'S 2009 WORLDWIDE DAY OF PLAY
Raiders to Support Worldwide Day of Playwith Junior Training Camp on September 22
The Oakland Raiders and Nickelodeon are teaming up to promote healthy lifestyles for the nation's kids. The Raiders will join Nick in celebrating its fifth annual Worldwide Day of Play (WWDP), taking place on Saturday, September 26. Established as a day focused entirely on active play, WWDP aligns with NFL PLAY 60, a campaign aimed at getting children active for at least 60 minutes a day.
To celebrate WWDP, Nickelodeon will go dark from 12 to 3 p.m. ET/PT on Saturday, September 26 to encourage kids to get up, go outside and be active. The Oakland Raiders kid's website, www.raidersforkids.com, will also go dark during this time.
"We are delighted to once again join Nickelodeon in its Worldwide Day of Play, which complements our extensive youth programs promoting fitness and an active lifestyle," said Raiders Chief Executive Amy Trask.
More than 250,000 kids in more than six countries and in every U.S. state are expected to participate in Nickelodeon's sixth annual WWDP, and more than 1,000 local events are scheduled worldwide.
In the week leading up to this year's WWDP, the Oakland Raiders will show their commitment to health and fitness by hosting a junior training camp. On Tuesday, September 22, around 200 kids from Treeview Elementary School in Hayward will hit the field, running through drills and exercises like the pros, from 9 – 10 am.
Raider players including Pro Bowl cornerback Nnamdi Asomugha will spend time with children at the school.
For more information about joining the Oakland Raiders in your community, visit www.raiders.com.
For more information on Nickelodeon and its pro-social efforts, visit http://www.worldwidedayofplay.com.