NEW YORK — The National Football League today announced the expansion of its Global Markets Program (GMP), with the Las Vegas Raiders extending their rights to include three additional countries, Canada, the United Arab Emirates and the United Kingdom.
The Raiders were awarded rights across both Australia and New Zealand last year and were previously awarded rights to Mexico through the GMP, launched in 2022. The program awards NFL clubs international marketing rights in countries outside the United States to build brand awareness and fandom globally through fan engagement, events, commercial opportunities and NFL Flag development.
The Raiders have played four times in the United Kingdom, including three regular season games between 2014-19. Additionally, the Silver and Black played a preseason game at Wembley Stadium as part of the NFL's American Bowl Series in 1990. The Raiders have also played a game in Canada, defeating Green Bay in Winnipeg during the 2019 preseason.
NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. All 32 clubs now participate in the program with rights held across 22 international markets.
The Global Markets Program has delivered a range of impactful fan engagement initiatives globally since its inception. To date, the program has supported hundreds of club-led fan events worldwide and enabled the introduction and development of NFL Flag in countries to support growth in flag football participation at a grassroots level reaching thousands of young people.
For more information on the Raiders Global Markets program, please visit:
Canada: https://www.raiders.com/canada
U.A.E.: https://www.raiders.com/uae
United Kingdom: https://www.raiders.com/uk
International: https://www.raiders.com/international
Raiders + Allegiant Stadium App
Download our official Raiders + Allegiant Stadium app for team & stadium modes, content, alerts and manage your tickets.
