The National Dairy Council (NDC) and Dairy Council of California have huddled up with The Oakland Raiders to help students eat right and stay active with Fuel Up Like A Pro.
Fuel Up Like A Pro *is a program ofFuel Up to Play 60,* a nationwide wellness initiative sponsored by the NDC and NFL. The goal is to encourage kids to "fuel up" with more nutrient-rich foods — low-fat and fat-free dairy foods, fruits; vegetables; whole grains; and meat and beans, and motivate kids to be more active and play for 60 minutes a day.
"We are delighted to continue our relationship with The National Dairy Council and the Dairy Council of California and to continue our "Fuel Up Like A Pro" program, which encourages our young fans to maintain a healthy lifestyle," said Raiders Chief Executive Amy Trask.
The program runs four weeks—October 26-November 20—and is open to all elementary and middle school students, grades K-8 in the Bay Area.
Participating students will receive a four-week tracking card to record their daily healthy eating and physical activity. Students will also receive a poster to hang up in their locker or at home to reinforce smart choices.
The poster highlights the foodpyramid and features Oakland Raiders running back Darren McFadden. At the conclusion of the four-week program, students will return their completed tracking cards for the opportunity to win Raiders tickets and merchandise. One lucky school will receive a private party with McFadden.
McFadden participated in a kickoff party for a new program that The Oakland Raiders, in conjunction with the National Dairy Council and Dairy Council of California, will launch this spring.
McFadden, the Raiders' first round selection in the 2008 NFL Draft, attended a "Milk Rally" last March at the team's Alameda facility and encouraged exercise and well-balanced eating among children. McFadden also shared his thoughts on the importance of this initiative.
Log on to www.fueluplikeapro.com to register for the program.